Otees AD Shot on Sony EX3 – iKraal Director of Photography Crispian Abbott recently completed a 15 sec AD series for Ground Glass Productions and Director Rob Nicholls.
The AD features local Actor Jonathan Hearns dancing on a schools stage in a Napoleon Dynamite “esque” scene that was the source of many laughs on set.
A real natural in front of the camera with a real flair for ad lib Jonathan did several choreographed sequences as well as a bunch just off the cuff.
The EX3 offer an affordable and flexible solution on the day as well as the benefit of going straight into the edit process without any delay whatsoever.
The digital workflow allowed the client to get much more for their money. They ended up with multiple variations of the spot for broadcast and viral release. The campaign has also lead to Facebook competition calling for user generated content of people doing their own versions of the Hilarious dance.